Would you like to conduct a KTO survey, or customer satisfaction survey?
Integron is happy to be of service to you.
With a customer satisfaction survey you determine what customers expect and how satisfied and loyal they are.
This information is necessary to find out how your customer base views your organization.
Discovering this position is only the first step.
The higher goal of the customer satisfaction survey, a KTO survey, and conducting it is ultimately to significantly improve the relationship with the customer.
Conduct a customer satisfaction survey (KTO survey)
What is important is that employees learn to handle the right information.
In such a way that they can consciously and more skillfully strengthen the relationship with the customer.
The sales manager has different interests than an account manager; the marketing department has different opportunities to use the information than the quality department.
Informing and activating the right person with the right customer information is crucial to the return on investment of your KTO survey.
The goal of the customer satisfaction survey and conducting it, is that not only the customer becomes more satisfied and loyal, but especially that your own organization enthusiastically starts working with this information from the customer survey.
Check out our knowledge and customer stories and create a good picture.
For what reason does an organization conduct a customer satisfaction survey?
There are a number of motives for an organization to conduct a survey of its customers.
They vary from company to company and range from retaining customers to raising awareness of the organization.
The most common goals are:
- Retaining customers
- Growing with customers
- Improving customer value
- Improve service quality
- Exceeding expectations in the moments of truth
- Improve individual customer relationship
- Creating ambassadorship with your customers
- Making internal organization more aware of their customers
- Training of commercial and customer-oriented employees
- Using marketing and sales budget more effectively
- Positioning and honing distinctiveness
A customer satisfaction survey makes your organization more aware and capable
We believe that we are not only responsible for providing information and motivating actions, after conducting the customer satisfaction survey (KTO survey).
We also need to present new insights that improve the company’s relationships with customers and staff.
Integron ensures that employees consciously fulfill their responsibility to the customer more competently.
Ultimately, we see this as the greatest return on our efforts.
Together with you, the customer and your employees, we ensure growth.
With strengthening the relationship with your customer and staff as the highest goal of the KTO survey.
Discover our comprehensive professional services
Integron is happy to help you with the customer satisfaction survey (a KTO survey) and its implementation within your company.
Are you curious about what we can do for your organization?
Do not hesitate to contact us and we will explore the possibilities together.
Call 0104115966 or send an e-mail to info@integron.nl.
You can also easily request a demo online.
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Why customer satisfaction survey
Measuring customer satisfaction is invaluable in today's competitive marketplace. Customer satisfaction surveys (KTO) provide organizations with insight into their customers' expectations and experiences. This is essential for improving customer loyalty. Integron supports companies in conducting these surveys. Thus, we not only provide valuable data but also develop complete strategies to strengthen their customer relationships. In this blog, we explain why a KTO is a strategic tool for improving your services and creating satisfied and loyal customers.
The industry continues to do well. Also in the past year, the industry was overwhelmingly on the right side of the line and, along with wholesale, has the most loyal and enthusiastic customers in B2B Netherlands.
"There are issues at play right now that take priority over collecting feedback from employees and customers. 'Too big an investment'. SME organizations are not always willing to commission employee and customer surveys. Yet fortunately, there are quite a few organizations that do collect feedback from employees and customers, see the value of it and reap the benefits. And that is more than justified. It's absolutely valuable to gain insight into what's going on and what resonates with employees and customers.
Turnover and absenteeism still play a major role in many organizations. High absenteeism rates put extra pressure on those colleagues who do still attend, leaving little room to catch their breath. This leads to a vicious cycle of even more workload, turnover and absenteeism. To get back into calmer waters as an organization, it is smart to invest in a healthy workload and enthusing employees.